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Showing posts with the label behavioural economics

The Con in Consumer

T he luxury of browsing items for purchase from the comfort of a bed in a questionable state of undress (seng'enge ni ng'ombe haute couture) has been available to us for quite a while now. Call me old fashioned but it does not compare to the peculiar satisfaction of sauntering down well-stocked aisles adorned in endless rows of colourful brands. Don't act shocked. Surely you are familiar with aisle 2? That paradise comprised of mesmerising motifs of coffees, cocoas and teas in small, medium and large from a variety of manufacturers. A dazzling display of order that is mythical in most of our homesteads. Photo by Charles Gao on Unsplash Either way, replacing online shopping with a proper trip to wherever your current Nakumatt equivalent is, requires a household audit to keep the panic of forgetting the toilet cleaner for the fourth time at bay. Balancing out the excitement is a seriousness driven by my buying power in a fickle economy. Enter the Dragon I am on location at t...

Motorist M.O

M otorists using multimodal roads as their private F1 tracks, please! Spare us the unnecessary theatrics. Not until you can afford a personal race track. In the meantime, only allow your speedometer to clock 180 km/h in the dead of night on a clear road stretching for miles on end where there are few pedestrians if any. I see no downside. Should you gain entry into the great Ferrari track in the sky, let it be a ticket admitting only one: you! The fact remains that Kenyan motorists are starved for that nationally authorised speeds - 80kmph rightly popped into your mind - stuck in traffic for excessively long periods.  At the sight of a mere 15cm of road, it's pedal to the metal to make up for the lost time. Unfortunately, in the haste, road users who rank  lower  face higher risks resulting in negative cross-user biases.  Joe is the proud owner of a navy blue KAA 001A Subaru inherited from his maternal uncle's cousin. He conquers the dusty rough road from his ...