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Showing posts with the label behaviour change

The Con in Consumer

T he luxury of browsing items for purchase from the comfort of a bed in a questionable state of undress (seng'enge ni ng'ombe haute couture) has been available to us for quite a while now. Call me old fashioned but it does not compare to the peculiar satisfaction of sauntering down well-stocked aisles adorned in endless rows of colourful brands. Don't act shocked. Surely you are familiar with aisle 2? That paradise comprised of mesmerising motifs of coffees, cocoas and teas in small, medium and large from a variety of manufacturers. A dazzling display of order that is mythical in most of our homesteads. Photo by Charles Gao on Unsplash Either way, replacing online shopping with a proper trip to wherever your current Nakumatt equivalent is, requires a household audit to keep the panic of forgetting the toilet cleaner for the fourth time at bay. Balancing out the excitement is a seriousness driven by my buying power in a fickle economy. Enter the Dragon I am on location at t...